Online and TVCs
In this campaign for Vodafone, champion motor racing driver Mark Skaife takes Vodafone CEO Innaki Berroeta for a lap around Calder Park. Sounds like fun, you say. Except that the windscreen is completely blacked out!
Using external cameras and screens mounted inside the car, they rely solely on Vodafone’s 4G network to navigate the tight twists and turns ahead.
Agency: Oxygen 360
Producer: Nick Livingston
Writer: Adam Searle
Sound design & mix: Derek Allan