SonicID ™ is ZigZag Lane’s specialist audio branding service.

Audio represents 96% of a brands recall value and today, the opportunity for sound to travel widely and penetrate new markets is beyond doubt.

Sonic ID will help you create an audio brand and that has the potential to reach your stakeholders in significant and long-term ways. From finding the right voice for your recorded messages to the creation, production and implementation of a full audio branding strategy, Sonic ID will make the sound of your brand as important as the look.