Truce Films were commissioned to produce a quirky on-line campaign for Metamucil so, naturally, the concept involved poo jokes. But with a difference.
Placing the budding relationship between a piece of poo and a bottle of Metamucil in the context of a reality TV show gave plenty of scope for scatalogical humour with a romantic bent. Bent, indeed. Directed by Nicholas Clifford, offline edit and audio post were provided by ZigZag.